Are you a Direct Seller who wants to blog but is afraid to start? That was me 6 months ago.
In my 20 years as a Direct Seller with Stampin’ Up!, my primary focus has been on building personal relationships. It’s what I love the most about being a Direct Seller, it’s what keeps me motivated and focused.
Oh sure, I eventually jumped onto “The Facebook” and totally fell down the rabbit hole that is Pinterest, but I stubbornly resisted having anything to do with Blogging. It seemed geeky and sterile and somehow “cold”.
What a fool I was.
The truth is – blogging is all about relationships. It’s sharing a bit of yourself as often as you can, and sharing your passion for your product. And if there’s one thing we know that Direct Sellers have, it’s a passion for their product! *Ü*
But it can also be really, really scary. There is the technical side to deal with. And you do need to write. But just like anything else in Direct Sales, once you come up with a system, it gets much, much easier!
Here are 3 Things I Did to Overcome My Fear of Blogging
(1) Make The Geeky Side of Blogging Easier
Although it may cost you a bit more, start using WordPress.org and a self-hosted website in the beginning. (And I recommend that you use the Genesis Platform with that.) Why? Because everything will be new to you in the beginning, so you might as well start with the best. Trust me, if you start out on a different platform, somewhere down the road you’ll want to make the move to WordPress, so save yourself some grief and bite the bullet now. Ask me how I know….
(2) Learn How To Do The Technical Side of Blogging Yourself
When it comes to building your blog, you have a couple of choices: (a) spend hours & hours researching how to build your own blog or (b) have someone do it for you– but then never truly understand how it all works. I call this 2nd option “Blogging In The Dark.”
Thankfully, I’ve found a 3rd option – have someone build your blog alongside you and teach you step-by-step not only how to maintain it, but also how to develop a content strategy on what to post!
The miracle worker that can help you do all this is Brenda Ster, owner of Sassy Suite. Brenda offers a Blogging Boot Camp at least twice a year and it is worth every penny. Seriously. Every penny. Check out her Course Schedule and if she doesn’t have one listed, feel free to email Brenda to find out when the next course will be offered. Your future blogger self will thank you.
(3) Start Writing and Sharing Your Passion
This was my biggest stumbling block. Mainly because I made it harder than it had to be. In the beginning, all you really need to do is build content. So just start writing! Make a list of the things you want to share about you and your product. Then develop a schedule. Make a commitment to write at least one blog post a week, with the goal of working up to 3 or 4 a week. It’s like anything else, it gets easier over time.
Over the next several weeks, I’ll share other tips & tricks that helped me as a beginner blogger. Feel free to post in the comments below if you have any areas you’d like me to cover.